Martha Stewart is notoriously anti-handbag — but she's making an exception for this one
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Camryn RabideauThu, September 10, 2026 at 1:41 PM UTC
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Martha Stewart is notoriously anti-handbag — but she's making an exception for this one
Martha Stewart has made it known that she's not a big fan of handbags. Instead, the 85-year-old businesswoman is partial to Bandolier phone cases, which have a convenient strap and built-in wallet.
Given her notorious anti-handbag stance, you can imagine my surprise when the lifestyle icon took to social media the other day to show off her new purse!
“I am not much of a handbag girl or even a tote bag lady, but I am in love with this new denim bag,” she wrote on her Instagram story. Just a few days later, she was spotted at the U.S. Open touting her new denim tote, and you'll never guess where it's from.
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Martha Stewart was spotted carrying a denim tote from GAP at the U.S. Open. (Getty / GAP)
You might expect Martha to be rocking a designer bag, but her cool denim tote is actually from GAP. That's right, it's the newly released Denim Five Pocket Tote from the brand. The jean-inspired accessory comes in three sizes and multiple colorways, and prices start at just $80.
Large Denim Five Pocket Tote$148
You can snag Martha's exact bag for a surprisingly low price. She has the large version of this denim tote, which is spacious enough to hold all your everyday essentials.
$148 at GAPShop more denim tote bags
If you like the look of denim but want something a little cheaper, there are plenty of similar styles to choose from. We found other denim totes starting at just $20, and there are plenty of different silhouettes and washes to perfectly matching your style.
Amazon
AOCINA Denim Purse$20$25Save $5
This budget-friendly Amazon bag comes in two sizes, and the smaller version is a mere $20 right now. It has a similar structed silhouette, and it features both top handles and a crossbody strap for versatility.
$19.99 at Amazon
Lands' End
Medium Denim Open Top Tote Bag$58$65Save $7
This bag has a classic tote design, and the best part? It's endlessly customizable to suit your needs. You can choose from three sizes, two handle lengths, as well as an open or zip top, and the brand also offers personalization for a custom touch.
$58.45 at Lands' End
Nordstrom Rack
True Religion Multipatch Denim Tote$70$140Save $70
Prefer something a bit more edgy? This True Religion tote has a light denim wash and is covered in patches and embroidery for an eye-catching design.
$69.97 at Nordstrom Rack
Amazon
Montana West Wrangler Denim Tote Bag$28$33Save $5
This cool tote is actually a collaboration with denim brand Wrangler — it even has the brand's signature pocket design! The bag is a simple tote with shoulder straps and a snap closure, and it comes in five color options.
$27.99 at Amazon
Baublebar
Solid Custom Alpha Tote$78
These totes from Baublebar are extremely popular right now — and it's easy to see why! You can have the tote bag personalized with up to three letters, which are embroidered onto the denim fabric.
$78 at Baublebar
Amazon
VASCHY Denim Tote Bag$29
This bag has a simple yet chic design that's available in denim, as well as classic canvas. It boasts a variety of pockets for organization, and it comes with a removable shoulder strap, too.
$28.99 at Amazon
Macy's
Coach Cargo Small Denim Tote Bag 26$225
While not cheaper than the GAP tote, this Coach bag is worth considering if you love the denim look. It's made to look just like a pair of jeans, and it has the brand's logo embroidered on the side.
$225 at Macy's
Amazon
JW PEI Women's Hana Mini Tote Bag$139
Here's another fun designer option to consider for your fall wardrobe. This mini tote has a cool slouchy design, and it comes in a wide range of colors and fabric options, including multiple denim versions.
$139.0 at Amazon
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